How LinkedIn training builds confidence in professional service firms
- Sarena Harwood
- Oct 15
- 3 min read
Many professional service firms don’t have a dedicated marketing team, but that doesn’t mean they can’t market effectively. Discover how tailored workshops and one-to-one mentoring can build confidence, consistency, and results.
In many professional service firms, from law practices and accountancy firms to consultancies, marketing isn’t handled by a dedicated team. Instead, it’s often something that gets added to everyone else’s workload. Partners, fee earners, or admin staff might share the responsibility, usually on top of their client work.
While that approach can work for a while, it often leads to inconsistency, low confidence, and missed opportunities. That’s where structured marketing workshops and one-to-one mentoring make all the difference.
The challenge: Doing marketing without a marketing department
Without a full-time marketing team, even the most capable professionals can feel unsure about what to do, and what actually works.
Common challenges may include:
Uncertainty about where to start: “Should we be posting on LinkedIn? Running campaigns? Writing blogs?”
Inconsistent branding and messaging: Each team member may have a different tone, or not post at all.
Lack of confidence: Many people simply don’t feel comfortable promoting themselves or their firm online.
Time pressures: When client deadlines loom, marketing drops down the list.
The result? Sporadic marketing efforts that fail to build momentum or visibility.
How workshops build practical skills and confidence
Workshops are a fantastic way to build skills quickly. They’re hands-on, collaborative sessions that focus on doing rather than just talking.
In a typical LinkedIn or digital marketing workshop, teams learn how to:
Represent their firm online with authenticity and professionalism
Identify what types of content perform well, and how to create them efficiently
Turn personal LinkedIn profiles into powerful brand assets
Support firm-wide marketing efforts by commenting, sharing, or posting effectively
Workshops also encourage shared ownership of marketing. When teams learn together, they become more engaged and confident about contributing.
The power of ongoing mentoring and consultancy
Workshops provide a strong foundation, but ongoing mentoring is what turns learning into consistent action. Professionals often need support to apply what they’ve learned, refine their approach, and stay accountable.
Mentoring provides:
Personalised feedback tailored to each role and experience level
Accountability to maintain momentum and follow through
Strategic guidance for leaders, helping them champion marketing internally
Adaptability as trends and platforms (like LinkedIn) evolve
This tailored support bridges the gap between knowledge and confident execution.
The Results: more confident, consistent marketing that works
Firms that invest in structured training, workshops, and mentoring often see quick, measurable improvements:
More consistent posting and engagement from team members
Stronger, more unified branding across LinkedIn and other platforms
Greater collaboration and shared enthusiasm for marketing
Increased visibility and inbound opportunities through authentic content
The transformation isn’t just about marketing skills, it’s about building confidence, clarity, and a sense of ownership across your entire team.
Tailored training that fits your firm
At Marketing with Sarena, every training and consultancy programme is custom-built around your firm’s size, goals, and comfort levels. Whether you want a half-day workshop to kick-start your team’s confidence, or ongoing mentoring to embed long-term success, you’ll get practical, sector-specific support that delivers results.
Explore my Training & Consultancy services to see how tailored workshops and mentoring can help your firm build confidence, consistency, and a stronger presence online.
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