About Marketing with Sarena
Your Outsourced Marketing Department for Growing Surrey Accounting Firms
Running and growing an accounting firm is demanding, long hours, technical work, seasonal deadlines, regulatory pressures, and constant client management.
Marketing rarely gets the attention it deserves, even though it directly impacts the quality of clients, the fees you can charge, and your long-term growth.
That’s exactly where I come in.
I’m Sarena, and I specialise in helping small Surrey accounting firms grow into mid-sized practices by acting as their outsourced marketing department.
Not a freelancer.
Not a one-off consultant.
But a long-term, strategic partner who handles your entire digital presence so you don’t have to.
Why I Work Exclusively with Accounting Firms
Over the years, I’ve seen one challenge again and again:
Brilliant accountants with outdated websites, inconsistent marketing, and unpredictable enquiries.
Most small firms rely heavily on referrals, meaning:
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You attract whoever turns up, not always great clients
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Fees are harder to increase
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Competitors appear more modern online
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Websites feel old and don’t reflect the quality of your firm
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Marketing becomes something you “should” do, but never have time for
I chose to specialise in accountants because your industry:
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relies heavily on trust, authority and local visibility
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operates in a competitive, commoditised market
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is full of exceptional firms who simply aren't being seen
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needs marketing that works consistently and not guesswork
And your biggest challenge?
You don’t have the time, skills or in-house team to manage marketing properly.
That’s where I add the most value.
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My Approach: Becoming Your Firm’s Marketing Department
Most accountants don’t need a full marketing employee, but they do need ongoing, expert support.
I provide:
✔ Strategy
Clear, practical direction on how your firm should grow online.
✔ Implementation
Modern websites, stronger local SEO, content and ongoing marketing support.
✔ Consistency
A steady stream of qualified, high-value enquiries, not seasonal spikes.
✔ Partnership
I work alongside your firm long-term, just like an internal team… without the salary, onboarding or management.
What This Means for Your Firm
Working with me gives you:
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A website that finally reflects the quality of your services
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A stronger Google presence across Surrey and your local towns
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Better clients who value your expertise and pay higher fees
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Fewer low-fee time-wasters
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Predictable enquiries you can rely on
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A modern, trustworthy brand that stands out from competitors
My focus is simple:
Helping your small firm grow into the profitable, modern, mid-sized practice you want it to be.
Why Clients Choose Me
Accountants tell me they work with me because:
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I understand your industry and how clients choose accountants
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I speak your language (clients, fees, ROI - not marketing jargon)
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I’m reliable, accessible and proactive
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I treat your business like it's my own
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I deliver consistent, measurable improvements
This isn’t about flashy marketing.
It’s about helping your firm grow in a sustainable, strategic way.
