Marketing Insights

Accounting firm marketing mistakes which makes you look outdated online

Avoid these common SEO mistakes and boost your website’s ranking! Learn how to optimise your content for long-term SEO success with Sarena.

Wondering how long it takes to see SEO results for your accountancy firm? Learn about timelines, expectations, and tips for faster growth from Sarena.

Should accountants invest in Google Ads or SEO blogging? Discover the pros, cons, and best strategy for long-term growth with Sarena.

Discover how blogging helps accountants in Surrey attract clients through Google. Simple, effective SEO tips from Marketing with Sarena.

Want to attract more local clients? Learn how SEO for accountants in Surrey can help your firm rank higher in local searches and generate more leads. Boost your online presence today!

Learn how to retain clients, earn referrals, and increase revenue with a proven client engagement and retention strategy for Surrey professional firms.

Launching your website is just step one. Discover why content marketing is the key to long-term growth with Surrey marketing consultant Sarena.

Discover the benefits of a marketing audit for accountancy and professional services firms. Learn how to review, refine, and grow your marketing with expert insight.

Discover why client referrals are the most valuable leads for advisers and professional service firms. Learn best practices to grow referrals and retention with Surrey-based freelance marketer Sarena.

Whether you’re an independent bookkeeper or a growing accountancy firm, email marketing is one of the most cost-effective ways to maintain relationships, educate your audience, and gently remind them why they chose you in the first place.

Discover how accountants can turn the November UK Budget into a client engagement opportunity with smart communication tips and trusted resources.

Discover the marketing checklist for Surrey accountants, HR, legal, financial, and coaching firms. Review 2025 strategies and prepare your professional services business for the year ahead.

Discover proven referral marketing strategies for financial advisors. Learn how to attract more clients, strengthen relationships, and grow your financial services business.

How to get your firm noticed using local SEO. Basic tips you can use today to make a difference to how your firm is found.

Discover why the About Us page is vital for professional service firms in Surrey. Learn how to structure it to build trust, stand out locally, and boost SEO visibility.

For accountancy firms, client trust is everything. One of the most powerful ways to build that trust online is through client reviews. Yet many businesses hesitate to ask, worried about sounding pushy or unsure about how to use reviews effectively once they’ve been collected. In this post, I’ll walk through how to confidently ask clients for reviews, the best tools to collect them ( Google Reviews , Feefo etc), and how to leverage those reviews to strengthen your reputation

In accountancy firms, relationships are everything. The strength of your client relationships directly impacts your long-term success. Gaining new clients is important, but retaining your existing ones is where firms truly thrive. Why client retention matters Client retention isn’t just about loyalty, it’s about profitability, reputation, and growth. Studies show that it costs five times more to acquire a new client than to retain an existing one. Beyond the financials, a ret

Marketing made simple! My first blog is live, introducing Marketing with Sarena and sharing how I help professional services grow through straightforward, practical marketing.