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Strategy & Planning
Every successful marketing campaign starts with a well-thought-out strategy. In this section, we explore how businesses can define clear objectives, identify target audiences, and create actionable roadmaps to achieve measurable results. From market research to competitive analysis, discover insights on how strategic planning can drive growth and maximize ROI.


How blogging helps your website get found on Google
Discover how blogging helps accountants in Surrey attract clients through Google. Simple, effective SEO tips from Marketing with Sarena.

Sarena Harwood
1 day ago3 min read


SEO for Accountants in Surrey
Want to attract more local clients? Learn how SEO for accountants in Surrey can help your firm rank higher in local searches and generate more leads. Boost your online presence today!

Sarena Harwood
5 days ago3 min read


Maximising client value for Surrey’s professional service firms
Learn how to retain clients, earn referrals, and increase revenue with a proven client engagement and retention strategy for Surrey professional firms.

Sarena Harwood
7 days ago2 min read


Why your website launch is just the beginning
Launching your website is just step one. Discover why content marketing is the key to long-term growth with Surrey marketing consultant Sarena.

Sarena Harwood
Oct 243 min read


The benefits of a Marketing Audit for Professional Services Firms
Discover the benefits of a marketing audit for accountancy and professional services firms. Learn how to review, refine, and grow your marketing with expert insight.

Sarena Harwood
Oct 224 min read


How LinkedIn training builds confidence in professional service firms
Build confidence and visibility with tailored LinkedIn training for professional service firms. Practical workshops and mentoring to empower your whole team.

Sarena Harwood
Oct 153 min read


How marketing techniques can boost employee engagement: 7 proven strategies
Learn how HR can use marketing techniques to improve employee engagement, internal communications, and company culture effectively.

Sarena Harwood
Oct 112 min read


Freelance marketing in Surrey: Fast results for Professional Services
Running a professional services firm in Surrey, whether you’re an accountant, solicitor, recruiter or HR specialist, means standing out in a competitive market. In this post, I share how local freelance marketing can help you attract new clients fast with quick-win tactics like email campaigns, blogs, websites and marketing collateral, plus the long-term strategies that keep growth consistent.

Sarena Harwood
Oct 92 min read


Why Recruitment agencies need a strong employer brand to attract top talent
Discover why employer branding is vital for recruitment agencies. Learn how a strong brand attracts top talent, builds client trust, and drives growth.

Sarena Harwood
Oct 62 min read


Turning Budget news into client value: A communication guide for accountants
Discover how accountants can turn the November UK Budget into a client engagement opportunity with smart communication tips and trusted resources.

Sarena Harwood
Oct 12 min read


Marketing Review: Is Your Surrey Professional Services Firm Ready for 2026
Discover the marketing checklist for Surrey accountants, HR, legal, financial, and coaching firms. Review 2025 strategies and prepare your professional services business for the year ahead.

Sarena Harwood
Sep 293 min read


Referral marketing for Financial Advisers: How to build a steady stream of clients
Discover proven referral marketing strategies for financial advisors. Learn how to attract more clients, strengthen relationships, and grow your financial services business.

Sarena Harwood
Sep 252 min read


How to ask clients for a review, and what to do with it afterwards
For professional services firms, accountants, HR, Recruitment Consultants, lawyers, and coaches client trust is everything. One of the...

Sarena Harwood
Sep 112 min read


The Power of Client Retention for Professional Services
In professional services, relationships are everything. Whether you’re in financial services, HR and employment, accounting, or property...

Sarena Harwood
Sep 92 min read


Marketing Made Simple: An Introduction to Marketing with Sarena
Marketing made simple! My first blog is live, introducing Marketing with Sarena and sharing how I help professional services grow through straightforward, practical marketing.

Sarena Harwood
Sep 13 min read
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