How blogging helps your website get found on Google
- Sarena Harwood
- 1 day ago
- 3 min read
Series: Your Website’s Live — Now What?
Part 2 of 5
(If you missed Part 1 — “You’ve Launched Your Website — What Happens Next?”
start there for a simple overview of what to expect right after your site goes live.)
Your shiny new website is live, the design looks fantastic, the pages are filled with all the right information, and you’re ready for people to start finding you.
But… nothing happens..
If you’re wondering why your website isn’t showing up on Google yet, don’t panic, it’s completely normal. The truth is websites don’t magically attract visitors on their own. You need to give Google fresh, helpful content to work with.
And that’s exactly where blogging comes in.
Why blogging is the secret tool to getting your website found
Think of your website as your shopfront. Your service pages tell people what you do, but your blog shows them why they should trust you.
Every time you publish a blog post, you give Google a new page to index. Each post is a chance to target specific search terms your ideal clients might be typing in things like:
“Should I set up as a limited company or stay self-employed?”
“What expenses can I claim as a small business in the UK?”
“How do I prepare for my first tax year-end?”
“What is Making Tax Digital and how does it affect me?”
When you publish helpful posts that answer these types of questions, Google starts to see your firm as a trusted, reliable source of information.
Over time, your blogs act like little doorways into your website, the more doorways you have, the easier it is for new clients to find you.
How Google views your blog
Here’s what happens behind the scenes when you add a blog post to your site:
Google crawls the page to see what topics and keywords you’ve written about.
It analyses the content for relevance, quality, and helpfulness.
If your post answers common questions clearly, Google may show it in search results.
The more consistent you are with posting, the more Google recognises your website as active and trustworthy, which means higher rankings over time.
What Accountants should blog about
If you’re an accountant or accountancy firm in Surrey, blogging doesn’t have to mean writing long, technical articles. The goal is to write simply and helpfully for your ideal clients, often small business owners or self-employed professionals.
Here are a few easy, effective blog topic ideas for accountants:
Tax tips for local businesses (e.g. “5 End-of-year tax mistakes to avoid”)
Explaining finance jargon (e.g. “What is corporation tax and when do I pay it?”)
Guides for small business owners (e.g. “How to keep simple, stress-free bookkeeping records”)
Industry updates (e.g. “What Making Tax Digital means for Surrey businesses”)
Answering FAQs you get from clients (e.g. “Can I claim my home office on my tax return?”)
Local insights (e.g. “Why Surrey start-ups should get an accountant early”)
Each post shows your expertise, builds trust, and helps your firm appear for search terms your clients are already using.
How often should accountants blog?
When your website is new, aim to post 2–3 blogs per week for the first few months.
This helps build a strong base of content and gives Google plenty to index.
Once your website starts gaining more traction, you can switch to 1 well-written blog per week, or even fortnightly if it’s consistent and valuable.
If writing blogs isn’t your thing (and let’s face it, most accountants are too busy for that), this is exactly where my content marketing retainers come in. I’ll help you plan, write, and optimise your content so you can focus on your clients, not your blog.
The long term results
Blogging isn’t about quick wins; it’s about building sustainable visibility.
Here’s what happens when you stick with it:
Your firm appears for more local searches (e.g. “accountant in Surrey” or “tax advisor for small businesses”).
Google recognises your site as an authority.
Potential clients trust you before they even get in touch.
Your content keeps bringing in leads, even months or years later.
While paid ads can bring traffic instantly, blog content keeps working quietly in the background, generating long-term, organic results.
(We’ll explore this in more detail in Part 3: Google Ads vs SEO Blogging — Which is better for your firm?)
Final thoughts
Your website is the foundation, but your blog is the voice that helps clients find and trust you.
Every blog you write adds value for your audience and makes it easier for Google to showcase your expertise.
If you’re an accountant in Surrey who wants to attract more of the right clients online, I can help.
Email me at hello@marketingwithsarena.co.uk or complete my Contact me form, to find out how my content marketing retainers can help your firm grow organically.
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