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Client Engagement & Retention
Attracting clients is one thing; keeping them is another. Here, I share strategies for meaningful engagement, personalised experiences, and loyalty programs that not only satisfy clients but turn them into advocates. Learn the tactics that improve retention and foster long-term relationships.
Maximising client value for Surrey’s Accountancy firms
Learn how to retain clients, earn referrals, and increase revenue with a proven client engagement and retention strategy for Surrey professional firms.
Sarena Harwood
Oct 29, 20252 min read
Client referrals for accountants: Why they’re your most valuable leads
Discover why client referrals are the most valuable leads for advisers and professional service firms. Learn best practices to grow referrals and retention with Surrey-based freelance marketer Sarena.
Sarena Harwood
Oct 20, 20254 min read
Email Marketing for Accountants
Whether you’re an independent bookkeeper or a growing accountancy firm, email marketing is one of the most cost-effective ways to maintain relationships, educate your audience, and gently remind them why they chose you in the first place.
Sarena Harwood
Oct 13, 20253 min read
Turning Budget news into client communication for accountants
Discover how accountants can turn the November UK Budget into a client engagement opportunity with smart communication tips and trusted resources.
Sarena Harwood
Oct 1, 20252 min read
Referral marketing for Accountants: How to build a steady stream of clients
Discover proven referral marketing strategies for financial advisors. Learn how to attract more clients, strengthen relationships, and grow your financial services business.
Sarena Harwood
Sep 25, 20253 min read
How to ask clients for a review, and what to do with it afterwards
For accountancy firms, client trust is everything. One of the most powerful ways to build that trust online is through client reviews. Yet many businesses hesitate to ask, worried about sounding pushy or unsure about how to use reviews effectively once they’ve been collected. In this post, I’ll walk through how to confidently ask clients for reviews, the best tools to collect them ( Google Reviews , Feefo etc), and how to leverage those reviews to strengthen your reputation
Sarena Harwood
Sep 11, 20252 min read
The power of client retention for accountants
In accountancy firms, relationships are everything. The strength of your client relationships directly impacts your long-term success. Gaining new clients is important, but retaining your existing ones is where firms truly thrive. Why client retention matters Client retention isn’t just about loyalty, it’s about profitability, reputation, and growth. Studies show that it costs five times more to acquire a new client than to retain an existing one. Beyond the financials, a ret
Sarena Harwood
Sep 9, 20252 min read
Marketing Made Simple: An Introduction to Marketing with Sarena
Marketing made simple! My first blog is live, introducing Marketing with Sarena and sharing how I help professional services grow through straightforward, practical marketing.
Sarena Harwood
Sep 1, 20253 min read
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