top of page

Client Engagement & Retention
Attracting clients is one thing; keeping them is another. Here, I share strategies for meaningful engagement, personalised experiences, and loyalty programs that not only satisfy clients but turn them into advocates. Learn the tactics that improve retention and foster long-term relationships.


Maximising client value for Surrey’s professional service firms
Learn how to retain clients, earn referrals, and increase revenue with a proven client engagement and retention strategy for Surrey professional firms.

Sarena Harwood
7 days ago2 min read


Client referrals for advisers: Why they’re your most valuable leads
Discover why client referrals are the most valuable leads for advisers and professional service firms. Learn best practices to grow referrals and retention with Surrey-based freelance marketer Sarena.

Sarena Harwood
Oct 204 min read


Email Marketing for Accountants
Whether you’re an independent bookkeeper or a growing accountancy firm, email marketing is one of the most cost-effective ways to maintain relationships, educate your audience, and gently remind them why they chose you in the first place.

Sarena Harwood
Oct 133 min read


Freelance marketing in Surrey: Fast results for Professional Services
Running a professional services firm in Surrey, whether you’re an accountant, solicitor, recruiter or HR specialist, means standing out in a competitive market. In this post, I share how local freelance marketing can help you attract new clients fast with quick-win tactics like email campaigns, blogs, websites and marketing collateral, plus the long-term strategies that keep growth consistent.

Sarena Harwood
Oct 92 min read


Why Recruitment agencies need a strong employer brand to attract top talent
Discover why employer branding is vital for recruitment agencies. Learn how a strong brand attracts top talent, builds client trust, and drives growth.

Sarena Harwood
Oct 62 min read


Turning Budget news into client value: A communication guide for accountants
Discover how accountants can turn the November UK Budget into a client engagement opportunity with smart communication tips and trusted resources.

Sarena Harwood
Oct 12 min read


Referral marketing for Financial Advisers: How to build a steady stream of clients
Discover proven referral marketing strategies for financial advisors. Learn how to attract more clients, strengthen relationships, and grow your financial services business.

Sarena Harwood
Sep 252 min read


How to ask clients for a review, and what to do with it afterwards
For professional services firms, accountants, HR, Recruitment Consultants, lawyers, and coaches client trust is everything. One of the...

Sarena Harwood
Sep 112 min read


The Power of Client Retention for Professional Services
In professional services, relationships are everything. Whether you’re in financial services, HR and employment, accounting, or property...

Sarena Harwood
Sep 92 min read


Marketing Made Simple: An Introduction to Marketing with Sarena
Marketing made simple! My first blog is live, introducing Marketing with Sarena and sharing how I help professional services grow through straightforward, practical marketing.

Sarena Harwood
Sep 13 min read
bottom of page
