Discover why client referrals are the most valuable leads for advisers and professional service firms. Learn best practices to grow referrals and retention with Surrey-based freelance marketer Sarena.

In accountancy firms, relationships are everything. The strength of your client relationships directly impacts your long-term success. Gaining new clients is important, but retaining your existing ones is where firms truly thrive. Why client retention matters Client retention isn’t just about loyalty, it’s about profitability, reputation, and growth. Studies show that it costs five times more to acquire a new client than to retain an existing one. Beyond the financials, a ret